Application Criteria and Format
Requests for sponsorship are to be directed to the Marketing Department providing a lead time of at least three months prior to the proposed sponsored event taking place.
Please forward your application to:
Manager - Governance and Marketing
City of Joondalup
PO Box 21
JOONDALUP WA 6919
OR
Boas Avenue
JOONDALUP WA 6027
In addition to completing the sponsorship proposal cover page, all applications must address the following criteria:
1. Description of event or program
Provide a detailed description of the proposed event or program of activities, and whether the event or program is ongoing or a one-off.
Include previous experience with the event or program, historical information (eg photographs, media coverage etc), or the success of similar previous initiatives.
2. Objectives
Outline specific and measurable objectives for the event or program, including relevant areas such as participation rate, promotional coverage, City of Joondalup and/or community benefit etc. Also outline the values of the event or program.
3. Target group/s
Detail the target groups for the event or program, including both the participants in the event or program and the audience who will attend. Record the expected / actual number or visitors, participants or target audiences.
4. Benefits
Demonstrate how the proposed event or program will provide a tangible benefit to City of Joondalup and/or the community, and clearly list all benefits.
5. Time frame and location
State when and where the program will be run. Please note applicants should allow a minimum of three months lead time (from the date of application submission) before an event takes place.
6. Other sponsorship funding
Detail previous support received from City of Joondalup (if applicable) and list other sponsors already committed to the program.
7. Management experience
Detail any previous experience in running the proposed event or program or similar events or programs. Where possible, include profiles of staff involved with the event and relevant experience and resources which will be committed to the successful management of the proposed event.
8. Sponsorship amount requested
State the total sponsorship amount requested, including a breakdown of how the funds will be used. Identify the costs of any special materials and resources (eg venue, equipment, staffing) or any in-kind support that the City of Joondalup may be expected to provide. Include a payment timetable detailing when the funding would be required.
9. Sponsorship support
Clearly identify any need for additional support material such as advertising, banners, other signage, and posters.
10. Evaluation
State the proposed evaluation techniques and how these will be implemented.
11. Reporting
Provide a timetable for reporting to the City of Joondalup on the progress of the event and a final report on the achievement of agreed objectives.
12. Background information
The application must be accompanied by supporting documents such as advertising and promotional schedules, and references and endorsements.
For further information please contact the City's Marketing Coordinator on 9400 4424.
