Guidelines

Applicants for sponsorship by the City should note the following guidelines:

• The City looks for sponsorship partnerships with organisations and activities that reflect the vision and corporate values of the City
• Potential sponsorships should be consistent with the City ’s corporate marketing objectives and audience demographics should match the City’s target audiences
• Requests for sponsorship should be for an event or program located within Western Australia, which provides a significant return to the general and/or business community
• The City has a particular focus on providing benefits to the residents of the City
• The City will consider sponsorship agreements located outside the City if the sponsorship provides clear benefits to the residents of the City of Joondalup and/or an opportunity to market the City to a relevant target market
• The City will not consider sponsorships that are controversial or divisive. For a list of exclusions see Eligibility
• The City requires potential sponsees to successfully complete the City’s sponsorship application cover page and address outlined criteria
• The City requires applications to be submitted to Marketing at least three months in advance of the sponsorship event or program to allow for effective processing of the sponsorship application
• Upon completion of a sponsorship that does not include an option for renewal, the sponsee must reapply to be considered for future sponsorship

Eligibility

The areas in which the City may enter into sponsorship agreements include, but are not limited to, the following:

• Education
• Cultural development
• Environment
• Economic development
• Land development
• Tourism
• Transport
• Employment
• Community/social development
• Health/fitness and recreation

The areas in which the City will not enter into sponsorship agreements include, but are not limited to, the following:

• Illegal activities
• Tobacco
• Organisations/projects seeking City of Joondalup approvals or endorsements (for example: forthcoming land development application)
• Adult-related industries
• Fast food
• Organisations/projects which conflict with the values of the City of Joondalup
• Organisations/projects which harm the environment
• Political organisations
• Racist organisations
• Controversial or divisive organisations/projects

Note: Alcohol sponsorship will only be permitted in relation to the support of adult events. (For example: stakeholder cocktail party).