Businesses urged to look to Indonesia


Joondalup businesses and education providers are being urged to look to Indonesia to make their mark on the global stage.

That was a key take away from the virtual Indonesian Mission at Joondalup Resort, hosted by the City, in partnership with the Indonesian Consulate in WA, Department of Jobs, Tourism Science and Innovation, City of Wanneroo, Chamber of Commerce and Industry WA and the Australia Indonesia Business Council.

About 140 members of the local business community and key City of Joondalup stakeholders were in attendance.

Consul General of the Republic of Indonesia Ibu Dewi Gustina Tobing (bio below) appeared via video link, reaffirming Indonesia’s commitment to the Indonesian-Australian Comprehensive Economic Partnership Agreement (IA-CEPA) as well as developing economic exchanges with Joondalup businesses.

Ibu Dewi Gustina Tobing said the IA-CEPA framework created a new era of closer economic ties between Australia and Indonesia, opening up accessibility to new markets for businesses, major producers, service providers and investors.

“In short, IA-CEPA contains a wide range of opportunities which both sides of the market may harness for their respective benefits,” she said.

With a focus on trade and cultural exchange, the event highlighted myriad opportunities for Joondalup businesses in Indonesia, particularly in the fields of education, health, cyber/digital, manufacturing and tourism.

City of Joondalup CEO James Pearson – drawing on his experience in dealing with Indonesian trade in his former roles at the Department of Foreign Affairs and Trade and as CEO of the Australian Chamber of Commerce and Industry –  said Indonesia was expected to become the world’s fourth largest economy by 2050, offering a range of opportunities for Joondalup businesses to expand internationally over the next three decades.

Mr Pearson said the City’s Strategic Community Plan drove Joondalup’s ambition to become a bold, creative and prosperous City on the international stage.

“Home to the Joondalup Learning Precinct and the first innovation hub in WA, our City is actively working with the Indonesian Consulate to leverage the potential of the IA-CEPA to the local community in Joondalup and partners in Indonesia.

“Growing our productivity and competitiveness will set up our businesses for success on a global playing field. This will generate more jobs locally and bolster the Joondalup economy. The IA-CEPA provides direct access to the Indonesian market for local exporters.”

For local businesses interested in setting up or expanding their international ventures, the City offers an investment concierge service which provides end-to-end customer service to businesses and investors.

Just recently, through the City’s facilitation, the Joondalup-based College of Electrical Training (CET) negotiated an MoU that could potentially lead to CET providing Indonesian electrical students with local capabilities in the areas of smart grid technology, low voltage rescue, lockout – tagout, Australian electricity safety standards, classroom and lab management and technology updates on electrotechnology.

CET general manager Steve Hall said it was an exciting time for businesses looking to expand into the Indonesian market.

“The City of Joondalup has proven its worth, as early indications are that this MoU could result in training 60,000 students in Indonesia, using curriculum and expertise from WA and the Joondalup campus of CET,” he said.

“The economic benefit of this MoU is clear, and the reputation and attraction of the Joondalup Learning Precinct and its network members will enhance its value.”

The City is currently seeking expressions of interest for its Global Ready program, part of the Business Ready portfolio, which supports businesses to take their first steps into overseas markets.

Through an accelerator program, it helps to identify opportunities in export, import, investment and customising products or services for the international market.

A Business Ready information session will be held on Wednesday 7 April at the Joondalup Reception Centre, 4.00pm – 6.00pm.

Register online.