City supporting business growth through contemporary business programs


The City of Joondalup is offering a unique pilot program to local businesses that has been custom designed to inspire transformation, drive business growth and gear them towards being destination, digital and globally ready.

Tourism expert Verity Nelson, Silvana Macri from StaySafeCyber, and Michael Carter and Darren Levvy from the WA Chamber of Commerce and Industry, will deliver three Business Ready programs that will focus on operational and marketing initiatives, digital and technology capabilities and import/export and investment opportunities.

The program was launched earlier today and will initially be available to 30 businesses, 10 in each program.

Using contemporary business practises, participants in the three groups will receive mentoring, workshops and coaching to support business planning, analysis and growth.

The aim is to support local businesses to create bookable products and tourism experiences to increase footfall and spend to increase visitor market share in the region, increase capacity to embrace digital transformation and cyber resilience as well as increase export, import and investment readiness to access global markets.

The City’s Economic Development Strategy is underpinned by three key themes:

  • Destination City: To recognise the value and opportunity of the visitor economy and tourism activity.
  • Digital City: To support the application of new technologies and innovation to enhance business growth.
  • Global City: To position and focus the City’s economic activity in an international context.

Joondalup Mayor Albert Jacob said the City identified that enhancing business capabilities in these three areas would have significant positive impact on business growth and success in the region.

“Joondalup hosts the CBD of the North and by 2050 our target is to have more than 64,000 jobs and a labour force in excess of 104,000,” he said.

However, the Joondalup CBD is only a part of our business capacity which stretches across all our suburbs.

“Our City is already home to more than 13,000 businesses – 99 per cent of which are either home-based, start-ups, scale-ups or small to medium-sized businesses – and our unemployment rate is lower than both the metropolitan Perth and national average.

“We have the opportunity to leverage all these factors to promote, connect and grow our businesses through a range of economic development programs and initiatives based around our key themes of being a Global, Digital and Destination City.”

For further information on Business Ready – including how to apply – visit

Applications close Monday 16 March 2020.

Note: Only businesses located in the City of Joondalup can participate.  Businesses may express interest in more than one program but will only be able to participate in one program.