City to explore future economy at business forum


City of Joondalup Business Forum

Date: Friday 7 May
Venue: Lakeview Ballroom, Joondalup Resort, Connolly
Registration: 7.00am
Presentations and breakfast: 7.30am – 9.00am
Optional networking: 9.00am – 10.00am
Cost: $30.00

One of Australia’s leading business analysts will deliver the keynote address at the City of Joondalup’s business forum at Joondalup Resort on Friday 7 May.

Bernard Salt AM will use the breakfast forum to talk about the economic outlook for Joondalup and Perth’s northern corridor over the next decade.

A highly regarded social commentator, Mr Salt, who provides advice on demographic, consumer and social trends for businesses across Australia, will also take part in an interactive panel discussion on how Joondalup can capitalise on its existing assets to take advantage of the ‘trajectory shift’ in economic activity caused by the COVID-19 pandemic.

“The business owners most likely to thrive in the post-pandemic world are those who can see the bigger picture, who adjust their businesses accordingly, and who have faith in the future of Australia,” Mr Salt said.

“The pandemic has accelerated digitisation, promoted a re-think around trade alliances and heightened demand for skills and training. Local businesses, of all sizes, should consider the impact of changes to consumer behaviour, market conditions and opportunities in the future.”

Mr Salt will be joined on the panel by City of Joondalup Chief Executive Officer (CEO) James Pearson and North Metropolitan TAFE Managing Director Michelle Hoad. Chair of WA AustCyber Pia Turcinov will MC the panel.

Mr Pearson, who joined the City in March, was most recently the CEO of the Australian Chamber of Commerce and Industry. Previously, he led the Chamber of Commerce and Industry WA and held senior positions in the private sector and State and Federal Governments.

Ms Hoad is passionate about empowering individuals to reach their potential and enabling enterprises to build their capacity and productivity through education and training.

Ms Turcinov has more than 25 years’ experience in commercialising technological innovations and promoting entrepreneurship, technology and diversity.

More than 150 members of the local business community and key City stakeholders are expected to attend the breakfast forum.

Joondalup Mayor Albert Jacob said taking a detailed look at the future Joondalup economy could help shape the City’s new Strategic Community Plan, which will guide the City’s service delivery and capital expenditure over the next 10 years.

“This is an exciting period for Joondalup. Just over two decades old, we are transitioning from an economy supported by population growth to one driven by business investment, innovation, and entrepreneurship,” he said.

“We want Joondalup to become a home for our future innovators, entrepreneurs and workforce. A place where progressive businesses that bring to the table fresh ideas can create diverse employment opportunities and global connectivity.”

Event registrations can be made at the City’s website, book now.

For more information, contact the City’s Economic Development team on 9400 4564 or email