Innovation challenge connects local businesses and global talent


Members of the Joondalup business community have an opportunity to mentor and connect to the innovators of the future, as part of an exclusive virtual employability program which will involve more than 150 local and international students.

The Joondalup Innovation Challenge will bring together accomplished WA business mentors, start-up incubators and TedX style keynote speakers.

A co-creation of the City of Joondalup and Frank Team, the three-day program will be held 1-3 July 2020.

The challenge is partnered by Study Perth, Edith Cowan University, Curtin University, the University of Western Australia and North Metropolitan TAFE. The Joondalup Business Association and Spacecubed are also supporting the initiative.

Students will work in teams to develop workplace skills such as communication, innovation, leadership and business agility and will be tasked with finding technology-based solutions to real-world problems faced by Joondalup businesses and residents.

Challenges will include cybersecurity, tourism and how SMEs (small to medium enterprises) in the Joondalup region can emerge stronger from the challenge of COVID-19.

The program will conclude with a virtual pitch event; the first of its kind to be held in Joondalup.

Joondalup Mayor Albert Jacob said as local businesses started to emerge from COVID-19, the time for innovative thinking and business adaptability was more critical than ever.

“The Joondalup Innovation Challenge brings together our local businesses and our future workforce and gives them the tools to innovate,” he said.

“By taking part, Joondalup businesses can connect with local and international students who are WA’s future engineers, lawyers, teachers, coders and social workers.

“As a City, our goal is to build Joondalup’s reputation as a place for innovation and creativity by enhancing growth in the creative industries and innovative businesses that expand local strategic employment.”

JBA President Neil Gerrard said by taking on a mentorship role, or by providing prizes to participating students, local businesses had the opportunity increase their business profile in the lead up to, and during, the challenge.

“This is an opportunity for members to provide input and get feedback as students apply their thinking and creativity to real issues and problems impacting local businesses,” he said.

Natasha Munasinghe, Chief Executive Officer, Frank Team, said: “As students apply their thinking and creativity towards issues and problems impacting Joondalup residents and businesses, it is the community of Joondalup that benefits from this rich pool of ideas and innovation.”

Businesses within the City of Joondalup that would like to get involved should contact the City’s Economic Development team at