Destination Joondalup Plan 2021-2026

Destination Joondalup 2021- 2026 is a City initiative that seeks to empower the local visitor economy, to elevate the City’s profile as a destination of choice and to enhance visitor experiences. The plan puts in place a collaborative approach with industry and the community that supports a thriving, innovative and resilient commercial environment to attract more leisure visitors, university students, retail and health clients to the region.

This plan, which addresses the challenges and identifies many opportunities to emerge from COVID-19, will guide investment attraction, place positioning and destination marketing.