Promote, Connect and Grow your business in Joondalup in 2020


Joondalup is open for business! That was the key take away from Joondalup Mayor Albert Jacob’s address at a recent business sundowner event, which attracted about 80 members of the City’s business community and other key stakeholders to Joondalup Reception Centre.

Mayor Jacob used the sundowner on Wednesday 11 December to launch several exciting initiatives that the City hopes will promote, connect and grow local businesses.

Key projects the City will implement in 2020 include:

Joondalup Business Catalogue: The City has engaged Business Foundations to develop an online information database of businesses located in the City (as well as those that trade within the City). The catalogue will provide an opportunity to understand gaps of readiness in businesses that are aligned to the City’s economic development themes: Global, Digital and Destination City. The catalogue will also provide information and engagement within the local business community and connect businesses to local, national and international opportunities.

Joondalup Ready Programs: The City will implement three accelerator programs to gear local businesses towards being Globally, Digital and Destination ready. These programs intend to grow the visitor economy by increasing bookable products and tourism experiences in the region and increase capacity in the areas of digital transformation and cyber resilience as well as increase export, import and investment readiness to access global markets. The City has engaged local tourism expert Verity Nelson, Silvana Macri from StaySafeCyber and Michael Carter and Darren Levvy, from the WA Chamber of Commerce and Industry, to deliver these programs.

Economic Profile and Opportunities Publication: A key resource for the business, and economic development stakeholders to promote and understand the environment in which they are operating.

Mayor Jacob said Joondalup was home to more than 13,000 businesses; 99 per cent of which were either home-based, start-ups, scale-ups or small to medium-sized businesses.

“Joondalup is the CBD of the North and by 2050 our target is to have 64,041 jobs and a labour force of 104,751,” he said.

“Our unemployment rate is lower than both the metropolitan Perth and national average. We have the opportunity to leverage all these factors to promote, connect and grow our businesses through a range of economic development programs and initiatives based around our key themes of being a Global, Digital and Destination City.”

To support local businesses, the City also facilitates access to State and Federal Government programs.

Through the City’s facilitation, Signarama Joondalup was recently granted approval to access the Entrepreneurs’ Program which is designed to help Australian SMEs (small to medium enterprises) boost their productivity and performance. The program is run by AusIndustry – the Federal Government’s principle agency for delivering support, programs and services to support industry, research and innovation. AusIndustry Business Development Manager Brett Duane provided a briefing to those in attendance at the sundowner.

Contact the City’s Economic Development team on 9400 4298 or at