City of Joondalup Smart Marketing Business Forum image

Speech ignites local business community


10 April 2018

Samantha Reece spoke about the importance of how marketing can boost business success, when she addressed the City of Joondalup’s first business breakfast forum of the year earlier today.

The Director of Catalyst to Success was the keynote speaker at the forum, which was held at West Perth Football Club’s function centre at HBF Arena, attended by about 100 key City stakeholders including members of the local business community.

Ms Reece, who has run her own business representing national brands and creates marketing strategies, business plans and coaching for clients, regularly contributes her thoughts on small business on ABC radio. She has also published the self-help book Boost your company’s profits – a practical guide to smart marketing.

“So often I meet business owners who are desperate for increased revenue and profit and yet they are not doing anything tangible to create these results,” Ms Reece said.

“Today’s session not only touched on the key aspects that can help a business boost its profits but also sought to activate these business owners’ motivation levels.

“If you want something different from your business then you have to do something different to achieve this.”

Joondalup CEO Garry Hunt and Mayor Albert Jacob spoke about the results of the City’s recent Business Needs Survey.

One of the key findings of the survey identified that that internet marketing and sales and marketing were the top two training needs for local business stakeholders..

“In terms of the current marketing tools used by businesses in the City of Joondalup, 63% indicated they have their own website and 43% have a Facebook presence. However, a concerning result was that 21% of businesses don’t have any online presence at all,” Mr Hunt said.

Mayor Jacob said the survey responses had already helped the City to re-focus on priorities that support the local business community’s needs.

“The survey findings have helped us to better understand the needs of local businesses and inform future activities in helping to meet those needs where we can,” he said.

Mayor Jacob also told those in attendance that the recently approved Joondalup Activity Centre Plan had an objective to grow employment in the Joondalup City Centre from its current 18,500 jobs to 45,000 jobs by 2050.

“Celebrating the 20th anniversary of our establishment as a City on 1 July 2018, Joondalup has come a long way in a relatively short period of time and has ambitious plans for the future prosperity and sustainability of our City,” he said.

“The latest ABS census data shows jobs growth of almost 1,500 per annum in the whole of the City of Joondalup between 2011 and 2016.

“Jobs growth in the Joondalup City Centre alone is currently increasing at about 740 jobs per annum – this is a great result and shows that we are on track to achieve our employment target for the City Centre.”