There are so many ways to make a difference to our planet and community. One of the easiest choices you can make is to support local businesses that uphold their environmental responsibility through their products, services and practices.
The Sustainability and Innovation Award 2023
The Joondalup Business Association (JBA) Awards is a night to celebrate some of the community’s local businesses and their successes. Held on Saturday 12 August 2023, the event was sponsored by Edith Cowan University’s School of Business and Law.
The Sustainability and Innovation Award celebrates the City’s businesses that are leading the change in the sustainability space, leading with purpose and a vision for an environmentally sustainable future.
The winner of the award for 2023 was Supernatural Hair and Beauty, a hair and beauty salon in Joondalup with a sustainable purpose and social mission.
An environmental mission into the future
Supernatural pride themselves in achieving the highest standards of sustainability in all of their practices. From packaging and product ingredients to waste reduction and workplace practices; Supernatural run their business with passion and a pursuit for environmental sustainability.
Supernatural Hair and Beauty started in Port Hedland 12 years ago.
After six years of success in Joondalup, they know the impact that sustainable practices within a workplace can have on influencing the community. Their embrace of sustainable practices not only means they are leading the change in tackling climate change but are also meeting the community’s demand for more environmentally friendly brands they can trust.
Reducing waste in the workplace
The duo’s passions for the environment, their minimalistic lifestyle and their ‘less is more’ attitude has been reflected all throughout their business practices and processes.
This year, Deanna and Jessica have been focusing on reducing the amount of their waste ending up in landfill. They have successfully been able to repurpose 95% of their salon waste.
As a ‘Sustainable Salons’ member, Supernatural has prevented over 40kg of hair, 154kg of plastics, 275g of paper and 207kg of metals from landfill. As part of the initiative, they have also contributed to over 276,340 meals being donated to people in need.
Sustainability is everyone’s business
Whether you’re a business owner, an employee, or a community member wanting to be more sustainable, these tips from Supernatural Hair and Beauty will help you along your sustainability journey.
Know what you are purchasing and where it’s coming from
Finding out how the things we use and consume are made, where they came from, how they are transported, and where their waste ends up are questions we could all be asking in every transaction we make.
The journey of sustainability starts with consuming less
Creating less waste should come first, then we can focus on reusing or recycling the waste we can’t reduce.
Look for sustainable alternatives from sustainable focused businesses
Every positive change you make is a step towards a better future. Switching to a more sustainable brand creates greater demand for ‘greener’ products and services.
Buy in bulk
One way of reducing your waste is buying in bulk amounts to reduce packaging waste. Buying a 1L shampoo bottle instead of four normal sized 250ml bottles, reduces plastic containers and saves you money. Look for ways to do this in all areas of your consumption.
Be accountable for the businesses you support
If you own a business, partnering with brands that you align with as a company is crucial to managing your environmental impact. Set your standards high and keep up to date with the market.
Supporting local sustainable businesses not only supports the environment but also helps our community flourish.
To find local and sustainable businesses within the City of Joondalup, visit the Joondalup Business Association.
