Federal Minister for Small Business, the Honourable Dr Anne Aly MP, has thrown her support behind the City of Joondalup’s ambitious 2050 vision, describing it as “a blueprint that builds on Joondalup’s many strengths.”
Speaking at the City’s Business Forum - Joondalup 2050: Investing in the Vision, Dr Aly praised Joondalup’s thriving small business community and urged stakeholders and investors to seize the opportunity to grow alongside the City.
“Joondalup has endless possibility. It’s a great place to work, live and play – a place where innovation, education and community come together,” she said.
Dr Aly’s connection to Joondalup is personal and longstanding.
She studied and taught at Edith Cowan University, one of the City’s anchor institutions, and has consistently championed local initiatives that support education, health, and multicultural communities.
Joondalup is one of Perth’s most investment-ready regions. With over 500,000 people living within a 20-minute catchment, a Gross Regional Product of $8.23 billion, over 58,000 jobs and more than 12,800 registered businesses, the City offers unmatched potential for developers, entrepreneurs and investors.
The City of Joondalup is inviting investors, innovators, businesses and the community to contribute to shaping the City’s bold 2050 vision for the Joondalup City Centre.
Mayor Albert Jacob said the City is ready to partner with those who want to build, grow, diversify and invest.
“This is not just a concept – it’s a blueprint. We’ve laid the foundation. Now we’re inviting collaborators to help shape a globally connected, future-ready CBD,” he said.
“Our priorities for Joondalup’s future align with both State and Federal Government’s priorities, especially those championed by Minister Aly such as supporting small businesses to scale and thrive and building a diverse and robust economy.
“It’s been a successful journey so far, but there are still many chapters to be written in the Joondalup story with transformative projects like the Ocean Reef Marina and plans to increase urban density and diversification in the City Centre.”
A video outlining the vision is available on the City's website
