Objectives
The Corporate Sponsorship Program aims to support free or low-cost events, programs, and activities that enhance community vibrancy, promote local engagement, and provide economic and tourism benefits. The program seeks to deliver brand recognition and reputational benefits to the City.
The Corporate Sponsorship Program is guided by the Corporate Sponsorship Program Policy.
Eligibility
To be eligible for sponsorship, applicants must:
- Be an Australian legal entity with a valid ABN and/or ASIC registration.
- Deliver the event, program, or activity within the City's local government boundaries.
- Ensure the event, program, or activity is free or low-cost to attend.
- Accurately estimate the number of participants and/or attendees.
- Demonstrate financial viability through underwriting expenditure or support from other sponsors.
- Not have received support for the same event, program, or activity through the Corporate Sponsorship Program or any other City funding program in the current financial year.
Requirements
Applications will be assessed based on:
- Event, program, activity profile
- Community engagement and contribution to local events and initiatives.
- Promotion of arts, sports, learning, and recreation.
- Reputation and Brand
- Positive exposure and media coverage for the City's brand.
- Environmental impact
- Integration of sustainable practices.
- Culture and Diversity
- Integration of diverse cultural perspectives and sustainable practices.
- Accessibility and inclusivity of the event, program, or activity.
- Economic impact and engagement of local businesses.
- Good governance
Refer to the Corporate sponsorship program guidelines for full details.
Key dates
Round one:
- Applications open: Monday 7 July 2025, 9am
- Applications close: Friday 29 August 2025, 5pm
- Review and assessment: September – October 2025
- Recommendation to Council: Tuesday 25 November 2025
- Notification of outcome: Following November 2025 Council meeting
Round two:
- Applications open: Monday 5 January 2026, 9am
- Applications close: Friday 27 February 2026, 5pm
- Review and assessment: March – April 2026
- Recommendation to Council: May 2026
- Notification of outcome: Following May 2026 Council meeting
Application process
- Review the Corporate sponsorship program guidelines.
- Contact the City's Strategic Marketing and Sponsorship Officer to discuss details and address any questions.
- Complete the online Corporate sponsorship program application form.
Corporate sponsorship program application form
For more information, please contact the Strategic Marketing and Sponsorship Officer at 9400 4000 or email info@joondalup.wa.gov.au.
Confirmed partnerships
| Value | |
| A1 Strong: WA Strongman 2025 | $10,000 |
| APM Communities: Empower Real Storytellers Festival 2024 | $5,000 |
| Australian Dancing Society WA: Night of Stars National Dancesport Championship 2025 | $4,000 |
| Cancer Council: Relay for Life 2024 | $3,000 |
| International Soccer Academy: School Holiday Clinic 2025 | $1,000 |
| Joondalup Christmas Lunch 2024 | $3,000 |
| Lions Club of Duncraig: Australia Day Breakfast 2025 | $3,220 |
| Masters Swimming WA: Mullaloo Mile 2025 | $5,000 |
| Movies by Burswood: Telethon Community Cinemas 2024-25 Season | $13,000 |
| Northshore Community Hub: Carols 2024 | $3,000 |
| Ocean Paddler: WA Race Week 2025 | $9,950 |
| Perth Integrated Events: Perth Coastal Bike Ride 2024 | $5,000 |
| Peter Cowan Writers Centre: Fiction Festival 2025 | $35,000 |
| Rebel Fitness: WA Coastal Running Festival 2025 | $1,000 |
| RSPCA: WA Community Action Day 2024 | $3,000 |
| Self-Made Girls: Market Day for Neurodiverse Kids 2025 | $2,000 |
| Sorrento Tennis Club: Junior and Adult Tournament 2025 | $3,000 |
| Sweet Melodies: Navrang 2024 | $7,000 |
| Swimming WA: Open Water Swim Series Rounds 2024-25 Season | $10,000 |
| Table Tennis WA: Elite International Open Championships 2025 | $3,500 |
| Team XTR: Triathlon Series 2024-2025 | $9,750 |
| Wanneroo Basketball Association: Joondalup Wolves NBL1 2025 Season | $30,000 |
| Whitfords Church of Christ: Heathridge Carols in the Park 2024 | $20,000 |
| Value | |
| Australian Dancing Society: Night of Stars National DanceSport Championships 2024 | $3,000 |
| Brody Wood Kenney Legacy: Walk for Brody 2024 | $2,000 |
| Bowling Australia: The Nationals 2023 | $35,000 |
| CCSRA: Warwick Senators 2023-2024 Season |
$9,000 |
| CWAWA: Charity Gala Concert 2024 | $1,000 |
| Duncraig Lions Club: Australia Day Breakfast 2024 | $3,000 |
| Joondalup Christmas Lunch 2023 | $3,000 |
| Heathridge Carols in the Park 2023 | $20,000 |
| Masters Swimming WA: Mullaloo Mile 2024 | $5,000 |
| Motion by the Ocean: Art on the Move | $3,725 |
| Movies by Burswood: Telethon Community Cinemas 2024 | $9,500 |
| MSWA: Ocean Ride 2024 | $5,000 |
| Ocean Paddler: WA Race Week 2023 | $9,950 |
| Peter Cowan Writers Centre: Fiction Festival | $8,000 |
| Relay for Life 2023 | $5,039 |
| Sports Marketing Australia: National Hockey Tournament 2024 | $10,000 |
| Sweet Melodies.com Pty Ltd: Navrang 2023 | $7,000 |
| Swimming WA: Open Water Swim 23-24 | $10,000 |
| Team XTR Triathlon Series 2024 | $7,000 |
| Wanneroo Basketball Association: Joondalup Wolves NBL1 | $20,000 |
| Wanneroo Lacrosse Inc.: Lacrosse Australia Senior Men’s and Women’s National Lacrosse Championships 2024 | $5,000 |
Frequently Asked Questions
The program aims to support free or low-cost events, programs, and activities that enhance community vibrancy, promote the City’s brand, and deliver economic and tourism benefits within the City of Joondalup.
Applicants must:
- Be an Australian legal entity with a valid ABN and/or ASIC registration.
- Deliver the event, program, or activity within the City of Joondalup boundaries.
- Ensure the event is free or low-cost to attend.
- Not have received funding for the same initiative in the current financial year.
Ineligible applications include:
- Events already funded by the City in the same financial year.
- Activities that are unlawful, politically or religiously motivated, or harmful to the environment.
- Requests for general business expenses or capital expenditure.
Yes. In-kind support can be requested and must be included in the total sponsorship amount. Approval is at the City’s discretion.
Yes, but you must submit a booking request and may need to complete an event application form. Venue hire costs apply as per the City’s fees and charges.
Yes, if your sponsorship is approved. The City will provide logo usage guidelines, and all materials must be submitted for approval before production.
Any significant changes must be submitted in writing and approved by the City’s Chief Executive Officer to maintain the validity of the sponsorship agreement.
No. Sponsorship is not recurring. Each application is assessed independently, and previous funding does not guarantee future support.
Organisations may apply once per financial year.
Round one:
- Applications open: Monday 7 July 2025
- Applications close: Friday 29 August 2025
- Outcome: Following November 2025 Council meeting
Round two:
- Applications open: Monday 5 January 2026
- Applications close: Friday 27 February 2026
- Review and assessment: March – April 2026
- Outcome: Following May 2026 Council meeting
- 50 per cent upon signing the agreement and submitting a valid invoice.
- 50 per cent after the event and submission of a complete acquittal report.
A report must be submitted within 60 days of the event. Failure to do so may result in forfeiture of the final payment and affect future applications.
Contact the City’s Strategic Marketing and Sponsorship Officer:
T: 9400 4000
e: info@joondalup.wa.gov.au