Joondalup City Centre Place Activation

A vision for Place in the City of Joondalup

The growth and vibrancy of the Joondalup City Centre is a strategic priority for the City of Joondalup. Over recent years, the City has been exploring how to continuously improve how places and communities are activated by residents, community groups and organisations, and the delivery of projects and events.

The City of Joondalup has adopted a place activation framework framed around a collective commitment and shared responsibility about local placemaking and includes:

Place Activation Strategy

The ‘why’ and ‘how’ of placemaking across the City based on an understanding of place and the community’s vision provides a framework for the City’s place activation plans. Where there is a demonstrated social or economic benefit to articulate the ‘what’ for a particular place, place activation plans will be used to align investment with the specific needs and opportunities of that place.

This work included the preparation of the inaugural place plan, Joondalup City Centre Place Activation Plan (the Plan).

A copy of the Strategy can be viewed by clicking the link below.

Joondalup City Centre Place Activation Plan

The Joondalup City Centre Place Activation Plan has been developed as a set of prioritised ‘place-based’ projects to:

• Give the City of Joondalup, local placemaking groups and the community a blueprint to deliver activation projects;
• Ensure City investment and capital works projects align with community and place needs and
• Direct efforts into activation initiatives that will have the most return and benefit for the City Centre and local community.

The Plan defines a vision for the Joondalup City Centre and outlines projects identified by the community to foster vibrancy and growth with the vision:

“Joondalup City Centre will be the heart and soul of the north, loved and enjoyed by its community and visitors.”

The plan defines a series of prioritised initiatives (projects) for implementation to activate the area and foster vibrancy and growth in the City Centre. In planning to deliver these projects, the City will consider how one project may influence or ‘enable’ other projects. These include:

Art in the Streets

Murals, art installations, street furniture and lighting installations.

Pedestrian Friendly Streets and Courtyards

Alfresco dining, parklets and pedestrian friendly streets increasing foot traffic and vibrancy.

Youth Playspaces

Outdoor fitness and play spaces engaging young people.

Connectivity

Collaboration with key transport stakeholders to enhance connectivity and higher levels of physical activity.

Joondalup Town Team

Residents and businesses in the newly formed Town Team, Heartbeat Joondalup, have recently started placemaking projects and events in the Joondalup City Centre and are open to new members. @heartbeatjoondalup

Destination

Business community-owned Uptown showcases hidden gems and the best Joondalup has on offer #uptownjoondalup @uptown.joondalup.

Business support to foster the local economy, including the Joondalup Business Association partnership.

A copy of the Plan can be viewed by clicking the link below.