Premier attraction at City Business Forum

The Hon. Mark McGowan MLA, Premier of Western Australia, will provide the keynote speech at the City of Joondalup’s first business forum of 2022 at Joondalup Resort on Thursday 2 June.

Mr McGowan will address the forum theme: Growing the global economy through local communities, speaking about the importance of economic diversification for the State and how strategic growth centres like Joondalup will play a significant role in WA emerging stronger from the pandemic.

The Premier will then discuss these issues in a conversation session with City of Joondalup CEO James Pearson.

It is the second time the Premier has attended a City of Joondalup business forum, having previously delivered a keynote speech at the City’s June 2019 forum. Premier McGowan and his Cabinet met in Joondalup in 2020.

A sold-out audience of 320 is expected.

“Setting up our State for the future is one of my Government’s key priorities and the most fundamental way to achieve that is to diversify the economy,” Mr McGowan said.

“We are investing across a range of industries and economic infrastructure projects in Perth’s north and beyond to drive deeper economic diversification and generate jobs.

“My Government’s Diversify WA strategy and WA Jobs Plan are enabling us to build a resilient economy as Western Australia continues to reconnect with the world.”

Also speaking at the forum will be Chamber of Commerce and Industry WA (CCIWA) Chief Economist Aaron Morey.

Mr Morey will provide an update on the WA economy, bringing to light some of the challenges and supply chain vulnerabilities that have emerged during COVID-19 and highlighting the impact the pandemic has had on housing markets and local communities.

Joondalup Mayor Albert Jacob said it was testament to the high regard that the City and its business forums are held that Mr McGowan had again put aside time to address the Joondalup and northern metropolitan business community.

“This is an opportunity for key City stakeholders to hear directly from the Premier of our State about the Government’s strategy to boost and sustain economic growth and the opportunities it offers to people and businesses in Joondalup, and the northern region we serve, as WA emerges stronger from the COVID-19 challenge,” he said.

“Supply chain disruption, the global pandemic and the changing workplace affect our community, families, employment and businesses.

“As Perth’s northern growth and innovation hub, with capabilities in education, health, cyber, tourism, AI, robotics and digital, the post-pandemic world presents major opportunities for Joondalup.”

Those interested in attending can register online via Ticketbooth by Friday 27 May.

For more information, contact the City’s Economic Development team on 9400 4564 or email

Get involved in the 2022 Joondalup Festival

Do you have a food and beverage business in Joondalup City Centre, Hillarys Boat Harbour, Westfield Whitford City, Kingsley, and Greenwood?

The Joondalup Festival has been revamped to 2022 and the City would like to invite your business to be involved.

The City is inviting local businesses to register a discount/offer/special to be promoted to the Joondalup Festival audience.

The 2022 Joondalup Festival will be held over three weeks from Friday 11 March until Saturday 2 April 2022 at various locations across the City of Joondalup.

The Joondalup Festival is the northern corridor’s premier cultural event and has attracted crowds of up to 50,000 over one weekend in previous years.

Benefits for your business

  • Be included in the Festival Deals marketing campaign which includes website, social media and signage
  • Exposure to the festival audience which includes both the local and regional visitor markets
  • Listing on the Joondalup Festival website

Register your interest below and one of our team will get in touch.

2022 Joondalup Festival Deals Registration

Enter the business trading name.
Enter the business trading address.
Provide one contact person for the campaign.
Provide details on the Festival Deal you propose to offer to Joondalup Festival attendees.
Provide any known terms and conditions for your proposed offer.

Further details

  • The 2022 Festival Deals campaign will be delivered through the Litt app during March and April 2022.
  • The target market for the Joondalup Festival is families and people aged over 25 years. Businesses can tailor their Festival Deal to appeal to these markets.
  • The Festival will spread across the City of Joondalup with programming in Joondalup City Centre, Hillarys Boat Harbour, Westfield Whitford City, Kingsley and Greenwood.
  • Offers will be redeemed using the Litt app and the Festival audience will be encouraged to download the app to access these offers.
  • Registrations close Thursday 10 March 2022.

To see the full programming of events head to the Joondalup Festival Website

For further information contact the City’s Economic Development team.

Australian Made Campaign Supporter

The City of Joondalup is the first Western Australian local government to partner with the Australian Made Campaign as Campaign Supporter.

The City’s partnership with Australian Made encourages businesses based within the region to consider their Australian made goods and services and register to become a licensee with Australian Made. The opportunity for local businesses to align themselves with a nationally recognised and respected brand is beneficial, especially during tough pandemic and economic restrictions which has seen an increase in demand for Australian made products.

Recent Roy Morgan research revealed trust in the iconic Australian Made kangaroo logo is at an all-time high, with 92% of Australians confident products displaying the logo are made in Australia.

Almost all Australians (99%) recognise the green and gold Australian Made logo, with 97% associating it with the support of local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labour and 78% with sustainability.

To learn more about how your business can benefit from this partnership visit the Australian Made website.

For further information on the City’s partnership with Australian Made email


Business Ready Programs 2022

Boost your business with the City’s FREE Business Ready Programs

The City has partnered with local experts to create three business accelerator programs, Destination Ready, Digital Ready and Global Ready.  These free programs are custom-designed to inspire transformation and drive business growth within businesses in the City of Joondalup. These programs could be what your business needs to progress to the next level.

Using contemporary business practices, the program is open to 30 businesses, 10 in each program, focusing on operational and marketing initiatives, digital and technology capabilities and import/export and investment opportunities to support businesses in becoming Destination Ready, Digital Ready and Global Ready.


Business Ready Program – Destination Ready

A business-ready program supporting and growing businesses in the visitor economy

Businesses with customers described as ‘visitors’ are invited to apply for this program. For example, operators in the tourism field, cafes and hospitality businesses, leisure activity operators and retailers would benefit.

Put your business under the microscope, uncover its unique strengths and untapped opportunities, gain marketing insights, and elevate it to the success it deserves.

Business Ready Program – Digital Ready

A business-ready program to embrace digital transformation and cyber resilience.

Small to medium-sized business are encouraged to participate in the Digital Ready Program. The Program will provide you with industry expertise to review how your services are delivered, inspire your digital marketing beyond social media and cyber safeguard your business.

Working in one of the most connected populations in the world, the importance of digital infrastructure, skills and security has never been so apparent to the Australian business community.

Business Ready Program – Global Ready

A business-ready program for businesses looking to develop import/export and investment opportunities.

Businesses based in the City of Joondalup are invited to sign up to the Global Ready Program, designed for businesses looking to establish within international markets.

Short interactive sessions over an eight-week program will help you develop an international market entry plan in relation to choosing the right global markets, the ideal international client, getting your products fit for global markets, routes to market, marketing for global markets and a market focus session on Indonesia and India.

Each business will also have access to 2 x 30 minute 1:1 sessions with the program facilitator to assist with their market entry plan.

Applications are now closed. For further information, please contact the City via email or call 9400 4407.

Business Forums

The first Business Forum for 2022 will be held on Thursday 2 June at Joondalup Resort and will see Premier Hon. Mark McGowan MLA provide a keynote speech about the importance of economic diversification in Western Australia.

Tickets for this event are on sale now through Ticketbooth.

The City’s Business Forums are held twice a year to provide connections and support for local businesses to assist them to grow and develop within the City of Joondalup.

Past Business Forums

Date Theme Keynote Speaker
22 July 2021 Future Proofing Joondalup Gihan Perera
7 May 2021 Shaping the Future Economy Bernard Salt AM
5 November 2020 Growing the Visitor Economy Hon. Paul Papalia CSC MLA
25 June 2020 Emerge Stronger Joondalup’s Economic Recovery Mark Wallace
12 March 2020 Growing Business Through Innovation Hon. Karen Andrews MP
27 June 2019 Sharing Our Prosperity Premier Hon. Mark McGowan MLA
21 March 2019 Small Business Support: Start I Grow I Prosper David Eaton

To receive notification of future Business Forums sign up to the Joondalup Business eNewsletter.

Cyber Check Me Initiative

CyberCheck.Me provides local businesses with assistance, advice and assessment to help them better protect themselves and their business online.

The initiative also provides free one hour consultations to City of Joondalup businesses to assess  their cyber security capabilities as well as a number of useful online cyber guides.

CyberCheck.Me is an initiative developed by the ECU Research Institute in partnership with the Cities of Joondalup and Wanneroo and the WA AustCyber Innovation Hub.

For more information on the initiative and services available to City of Joondalup businesses visit